Archive for October, 2008

Usability Testing – Getting to Know Your Website's Visitors

October 19th, 2008

We have been getting a lot of questions about website usability testing recently from our clients, so I thought it would be good to explain how we use it and why it is so useful. In a nutshell, what usability testing refers to is sitting a user down in front of a computer and asking them to think outloud as they try to complete tasks on that website. Web design is no different than any other industry in one very basic respect: we fail to pay enough attention to how real human beings use our products. It is a lot more fun to sit around and come up with fun ideas that you or your client love than to deal with actual user feedback on how well your product works.

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