Archive for 2012

Server outage on May 10, 2012

May 11th, 2012

Yesterday, starting at 10:35am PDT, the data center hosting our servers lost utility power. This happens occasionally and the data center is prepared for it. They have a bank of batteries to keep it running while the emergency generators come to life and stabilize and then power is transferred to the generators. Unfortunately, the transfer switch to do that failed (the General Manager told me that “it blew up”!) and the bulk of the data center lost power around 10:40am. They managed to bypass the transfer switch manually and got over to the generators around 11am and get back on the network about 11:10am.

One of our servers survived the power outage just fine and it was back online at that time. The other server, however, had to be manually restarted and then checked for file system damage so it did not come online until shortly after noon.

The data center stayed on generator power until around 9pm last night when they successfully transitioned back to utility power (with a newly installed transfer switch!).

We apologize for the outage and know how frustrating it is to not have your websites available. It is very unusual for this data center to have any significant outage and, after having talked to the GM, I feel they did everything they could to minimize the duration and get us all back online as fast as possible.

When outages do occur, we will post immediate updates to our Twitter account, @synotac, and we are also available via our main line at 503-517-2116.

When and why to use website slideshows

April 17th, 2012

Here at Synotac we frequently use slideshows in the creation of interactive websites. These slideshows can be as simple as rotating testimonial quotes or as complex as user-controlled slides with headlines, images, calls to action, and buttons.

When creating a slideshow, we want to consider the purpose of the slideshow so that our slideshow enhances visitor experience. The slideshow needs to be a valuable use of web “real estate.” After we determine the purpose of a slideshow, we then craft the design and functionality around this purpose.

At a recent Synotac Lunch + Learn, we delved into slideshows and had a lively discussion about these five core slideshow purposes:

Tell a story: Explain a product, service, or concept through a series of narrative slides. Telling a story could be useful if you’re conveying a complex product or service.
Example: oDesk (not a site we designed, but a great story!)

Cater to different visitor types: Provide messaging and calls to action that cater to unique visitor types. Segmentation could be based upon psychographics, information needs, or pain points.
Example: Penguin Computing, AGC Oregon

Access deeper website content: Provide calls to action and buttons that draw visitors to easily access specific content deep within a site (this could be ideal for content portals or sites where key pages are deeper in the site architecture).
Example: Scotts Pressure Wash

Promote recent content and events: Build credibility and promote return visitors by featuring recent events, news, or articles in a slideshow. This is common for online magazines and informational resources.
Example: OPALCO, Good Magazine

Share collections of information: Use a slideshow to showcase testimonials, products, designs, work, staff, awards, etc.
Example: Synotac

This list isn’t exhaustive, but offers a selection of slideshow types that can effectively engage your visitors. Determining the style and functionality of your slideshow based upon your slideshow’s core purpose results in a more engaging, intuitive visitor experience.

What’s your favorite color? Color theory, color wheel, and language

April 6th, 2012

Handmade color wheel by Dave Drouin

For this week’s Lunch + Learn, we delved into education surrounding color theory. Color is a powerful force in our lives. Its biological and physiological impacts have shaped our world. Yet, much of the time, we take color for granted.

At our digital marketing agency, color is a hot topic. It shapes our clients’ brands and how we approach our work. Adherence to strict color guidelines ensure their brand cohesion through everything we do. » Read more: What’s your favorite color? Color theory, color wheel, and language

Online Quizzes: Surveys that Matter #6

March 29th, 2012

Over the last several weeks we’ve looked at a whole range of surveys that are useful for all kinds of businesses, not just interactive agencies. Today we’ll end with one of the simplest and easiest to implement.  In the final survey type in our six-part series on Survey Strategies to Grow Your Business, we explore how to use online quizzes in your marketing. » Read more: Online Quizzes: Surveys that Matter #6

Website Feedback Surveys: Surveys that Matter #5

March 22nd, 2012

There are a number of great tools that you can install on your website to gather data on what is and what is not working on your site.  In this article, we’ll look at my favorite.  This is the fifth survey type in our six-part series on Survey Strategies to Grow Your Business.

The insights from a good website visitor survey can be invaluable in increasing the effectiveness of your website at generating results. One of the most popular website feedback formats is the free 4Q survey developed by analytics guru Avinash Kaushik - check out his excellent blog Occam’s Razor to learn from the best about web analytics.

This methodology is straightforward and based around three short questions:

» Read more: Website Feedback Surveys: Surveys that Matter #5