Being a website design company, Synotac knows the value of SEO. Making a beautiful site that no one visits would be sad, and well…kind of pointless. That is why Synotac takes special note of the changes and trends in SEO.
The way Google and other search engines are calculating SEO value is changing more often than ever before. A couple stories have highlighted the importance of keeping an eye on how your site accomplishes good SEO and along with those are two important lessons for anyone trying to get more people to check out their online goodies.
- Keep customers happy! If you didn’t hear about the horrific experience of Clarabelle Rodriguez, check out this article, but be prepared to be shocked. The basic premise is that some shady online retailers were actually using negative reviews to drive up their search results in Google. Purposely creating a terrible experience so that customers would complain was a method they used and until Google stepped in, it was working. A week after this woman’s story broke, Google adjusted their algorithm to punish web sites that provide an ‘extremely poor user experience.’
- Influence has value: Google and Bing both came out this month and made public knowledge what many suspected; the social authority of a user influences the rank of a link. This means that any link shared in social media is analyzed on how influential the person sharing it is. (how many followers, and how many you follow) The more influential the person sharing the link the better SEO value that link gets. The lesson is this: Get important people to share your link, it makes Google and Bing view it as more important!
Google in particular is becoming known for quick reaction to SEO exploits and has adjusted its algorithm up to 10 times in a single week. If you want your site to be found, keep it credible, watch how SEO changes, and get social!