Archive for the ‘Advice’ category

Productivity Tools for Web Designers

January 12th, 2012

Here at Synotac Web Design, we have a fairly in-depth web design process. That’s why, as website designers, we try to be as efficient as possible through using the right tools. Here’s a set of nifty productivity tools for you to explore:

Dropbox

Have you ever emailed yourself a file so you can view it later at work or at home? Dropbox is a free tool that syncs up folders and files in multiple locations. In addition, Dropbox folders are sharable with co-workers or friends and are accessible through Dropbox’s website. This is a great collaboration tool available for Windows, Mac, Linux and Mobile.

Launchy, Quicksilver, and GNOME Do

Launchy, Quicksilver, and GNOME Do are all keystroke launchers for Windows, Mac, and Linux respectively. Launching programs, opening files, opening folders, searching the web, and accessing a calculator barely scratches the surface of what these keystroke launchers can do. After setting up the launcher, a keystroke combo can perform a huge number of tasks in a blink of an eye.

Pidgin and Adium

Keeping in touch by instant messaging with co-workers, family, and friends can occupy a lot of time. Pidgin and Adium are universal chat clients for Windows and Mac that support a wide range of chat networks. With this one application, it is possible to chat with those on Facebook, Google Chat, Twitter, MSN, Yahoo!, AIM, and more. This can be incredibly helpful (especially if you’re nearing a web design deadline) as a way to get answers quickly and keep projects moving forward.

Evernote

Evernote is a handy application for computers, tablets, phones, or the web that captures and saves pieces of the web in one location. Evernote can sync notes, videos, images, bookmarks, which can be accessed from a wide array of devices. Also, Evernote makes it easy to collaborate with others on projects and is available for Windows, Mac, Linux, and Mobile. Our staff has been able to capture interesting web design ideas around Portland and save them for future discussions using Evernote.

Let us know what you think of these tools or if you have other suggestions. As an interactive agency, we have found a selection of these tools to be very helpful in increasing team productivity.

How to save time by auto-posting your blog articles to Facebook

December 5th, 2011

If you’re trying to streamline your content creation and distribution efforts, an important step is configuring yourRSS Grafitti Facebook page to automatically post your blog articles. If you have your Facebook page linked to automatically update other social media accounts, then every time you publish a blog article it will automatically appear on Facebook, Twitter, and more.

While there are a variety of Facebook applications that accomplish this goal, RSS Grafitti is our favorite because it’s easy to configure and works with multiple accounts. Designed for Facebook Page administrators, the application actually allows you to post any RSS feed to any wall. If you’re managing multiple Facebook pages this would be particularly useful, but it’s also an easy way to automatically post your own blog content.

First, make sure you have a feed set up for your blog. We suggest you use Google Feedburner to manage your web feeds. Then, add RSS Grafitti to your personal profile and configure it for whichever Facebook page(s) you are administering. While the process takes only a few minutes and is intuitive, full instructions are available on the RSS Grafitti Wiki. The two important pieces of information are:

  • The name of the feed
  • The URL of the feed

After configuring the application, your blog posts will automatically be posted to your Facebook page with the blog source name, date, and RSS grafitti icon.

Top Takeaways from B2B Outbound Social Media Marketing Lunch + Learn

November 18th, 2011

Last week we had a great Lunch + Learn on B2B Outbound Social Media Marketing, led by ResponseCapture. Here are some of the insights from the lively presentation and discussion:

Understand what questions to ask before jumping on the social media bandwagon

When deciding how to use social media, first ask yourself, “Who am I trying to interact with? Are they using social networks? Would they want to hear from me?” Answering these questions will help you target your campaign and maximize activity on channels where your customers are active.

Learn about your target customer

Deciding whether to use social media is largely dependent on your target audience. How do you know which social media channels your target customers are using? Rather than guessing, try using a data driven analysis of your customers and prospects. The services FlipTop and RapLeaf allow you to get data from email lists; you can upload an email list and get information about which social media channels your customers use as well as information about their demographics.

Professional vs. personal email

When using a social intelligence platform like FlipTop or RapLeaf, be aware that your customers may have multiple email addresses. Individuals may use personal email addresses for some social accounts and professional email addresses for other accounts. Keep this in mind when drawing conclusions about your target customers’ usage of social media channels.

The “real person” behind the account

In B2B social media marketing, the person behind the account you’re engaging with may not be who you expect. For example, when it appears that you’re engaging with a business owner you may actually be engaging with an employee or a third party hired to manage social media.

For more information, check out the full slideshow:

View more presentations from synotac

Precautions to take when Accepting File Uploads

October 13th, 2011

Sometimes a business has a reason to offer a quick file uploader tool on their website to collect files from its clients and prospects. Maybe a Word document has to be e-mailed to you before you can return an estimate for custom work. Or maybe you expect your clients to upload a spreadsheet or image file to go with their project. It’s a nice idea to offer the file upload feature right on your website and save the visitor the step of leaving the site to email you an attachment.

Here is some of the advice we give our clients when they are offering this feature on their website:

File upload limit

Larger files are going to cause more issues for you and your visitors; there’s a greater chance of the upload getting interrupted mid-way or otherwise failing, not to mention the load on the server. If you do not have an idea in mind for reasonable file sizes, set the upload limit at 20MB for starters and see what happens.

Virus prevention

Since you don’t know who uploaded the file, be safe and follow the usual advice:  run a virus scan before opening any of the files sent to you and frequently scan your computer for viruses and malware.

File extensions can be fake

While we can lock down what types of files can be uploaded, it does not actually offer protection from malicious files. Just because a file appears to end in “.doc” or “.xls” does not mean it’s safe. The extension has no bearing on what the file really is. Case in point, I often circumvent virus checkers by renaming an innocent zip file to “.jpg” when I send it somewhere so McAfee doesn’t have a hissy-fit and refuse to pass it through. And for goodness sake, *never* run one of these files. You should not be expecting executable programs.

Extreme measures (for the paranoid only)

If you are paranoid, you probably would open the file in some sandboxed computer–there are many links on the web to methods of doing it. I’d probably set up a virtual machine with the operating system and document programs on it so if that system got infected, you could blow it away easily. But the setting up of this and training is costly and time consuming. Googling for “virtual machines” would be a starting point.

When Synotac programs a file uploader, we make sure the web server is not in danger. The document won’t ever be opened on the server–it is just bits as far as the server is concerned and to the chagrin of hackers everywhere, “just bits” don’t infect anything. The safety of your own computer is dependent on the use of the good safety habits above.

Guest Post: 5 Mobile Web Mistakes To Avoid!

March 8th, 2011

synotac, synotac web design, mobile web, website, portland or, website usability, mobile internetDespite it’s recent popularity, the mobile web is still in its infancy, technologically speaking.  But that doesn’t mean it’s too early to start talking about how brands and businesses can improve their mobile marketing strategies and start engaging users on the small screen. For businesses that need a little help managing the market and distinguishing their brand from the rest on the mobile web, here are the 5 worst (and most common) mistakes to avoid courtesy of DevelopmentNow.

1. Not having a mobile website (which is to say, not having your website optimized for mobile devices).

If you do not have a mobile-optimized website, you are failing to connect with at least some portion of the 80 million users that regularly access the mobile web from their Smartphone devices.

2. Not having a real mobile site

Be wary of any site or business that suggests that a website can be mobilized simply by resizing objects and rearranging the web view. It takes a more in-depth web design process to create a nicely functioning mobile web page.

3. Not having goals

Deciding what you actually want users to do with your mobile site—and thus, the criteria for determining whether or not the site is effective at driving users to perform this action—is critical to any mobile marketing strategy.

4.  Producing a rocky mobile experience

Brands can engage mobile users much more successfully by providing a fluid mobile experience that makes it easy for mobile users to navigate the site and access information or data that they may be searching for.  Sites that only have one page (the home page for example) optimized for mobile access can be frustrating to mobile users and often drive them away from the site.  At least a few (2-3) pages of a site should be mobilized, allowing users to explore content and learn more about the services that business provides.

5. Overwhelming mobile users

A mobile website shouldn’t have all of the same copy and content as a desktop site. By trying to jam-pack everything into just a few pages of your mobile site, you‘re putting too much information into too tiny a space. As with so many other forms of media, when it comes to the mobile web, your best bet is always to keep it simple, clean and presentable.

We hope that these tips are helpful whether you’re just starting out on the small screen, or working to perfect your mobile marketing strategy and set your brand apart from the rest.  If you have any additional tips for avoiding mobile pitfalls, please let us know in the comments below!

About the author: Erin Kelley | Erin maintains the DevelopmentNow company blog. Her insightful reports on mobile marketing trends serve to inform brands, businesses and individuals of how to take advantage of the growing new media industry.DevelopmentNow is a new media consulting company that specializes in building integrated mobile web solutions and native apps.