Synotac web design in Portland, OR has increased their business just by putting photos of their office on their site. Yup that’s right, a little photo is all it took to drive more visitors off their website to become actual clients! So why do the photos make a difference? They add credibility.
Stanford Web Credibility Guideline #2 says that “Showing that your web site is connected to a legitimate organization will boost the site’s credibility.” It adds that photos of your facility, team, and other evidence of a physical organization existing behind the web site will build credibility in the eyes of visitors.
In addition to photos of the team, the Portland web design firm added a map and directions button on the main page along with their physical address and their office phone number in large print. These are both tactics that work emphasize that Synotac is legitimate, has a connection to the physical world, and isn’t a scam site set up to steal your money.
There are other things you can do to add credibility to your site as well, adding the logos of organizations (especially local ones if possible) that your business or website belongs to and adding a link to show you are registered with a chamber of commerce or other business organization.
Trust is everything and if you do a lot of business online or your website is a major part of the sales process like it is for Synotac web design, visitors that scope your site have to see things that make them feel comfortable and creates a feel of legitimacy.
Try out this tip and look for other ‘How to’s” based on the Stanford Web Credibility Guidelines as well as Synotac’s webinars coming soon on the topic!