Most of our clients come to us with a eye towards a redesign for aesthetic reasons, but we feel like it’s also an opportunity to foster an environment that supports them revisiting their business goals. In our Portland web design firm, we’re constantly pushing to take site conversions another step. We started with analytics and heat mapping, which are great tools, but lately are focusing more on web design itself.
One of the interesting parts of working in custom web design is creating specific calls to action that actually produce the desired results. We definitely haven’t nailed down the process yet, but we believe it is our obligation as a professional web design firm to give our clients the best possible return on their investment. We identify key site goals with our clients through our Discover and Define process, create unique calls to action to funnel visitors, while maintaining usability and putting the visitor experience first.
A recent example is our redesign of the Julie Lawrence Yoga Center site. By pairing images of the yoga classes to develop visitor interest, with large orange buttons that guide them through the site, we hope to maintain the design aesthetic our clients are looking for, provide the portals that the site visitors are looking for and turning that visitor desire into action.
Why does your website exist? Think about it for a moment, and you’ll realize that it’s not an easy question to answer. If you can’t give a concise, fifteen-word answer to this question, you know you have a problem. Once you know why your website exists, you can start to figure out what actions you want your website visitors to take. After all, if your site exists to generate leads for your service company, and none of your thousands of monthly visitors ever pick up the phone or send you an email, is the website a good investment of your time and money?