Today we’re going to look at a report that is guaranteed to show you something that you can change to improve your website’s performance. Why is this so hard? Well, the trick with web analytics is to find the report that tells you what to do: the internet throws off more data than any other medium in history, and as a result we are drowning in non-useful, non-actionable data.
Here are some typical web reports from typical web analytics tools:
» Read more: The Web Analytics Report That Will Make You Money
Why does your website exist? Think about it for a moment, and you’ll realize that it’s not an easy question to answer. If you can’t give a concise, fifteen-word answer to this question, you know you have a problem. Once you know why your website exists, you can start to figure out what actions you want your website visitors to take. After all, if your site exists to generate leads for your service company, and none of your thousands of monthly visitors ever pick up the phone or send you an email, is the website a good investment of your time and money?