We love our web design and marketing articles! This week is yet another great group of articles which remind us why we love being a digital marketing agency: learning!
This week, a quick overview of visitor preferences for a mobile app versus a mobile website, a bunch of great information about email marketing, a high-level overview of current SEO information (subject to debate), a couple of nice management articles, and we finish it off with some thoughts on typography. » Read more: Learn about Digital Marketing from others: email marketing, mobile apps
At Synotac, we are always learning more about web design, programming, user experience, and overall digital marketing, as well as hoping for a little fun. These are the articles that caught our fancy this week:
A Color Thief—the good kind: This tool uses a script to identify the dominant color from a picture and the adjacent colors with which to compose the palette. Check out the Color Thief by Lokesh Dhakar (suggested by Dave)
Visual Idiot on CSS3 and browser support: Real-World CSS (suggested by Nate)
Programming and Hacking
Great hacker social news site (a nice addition to Reddit): Hacker News (suggested by Cat)
This week we have a doozy of a collection of web resources being shared at the Synotac offices! These are primarily resources around digital marketing, and are relevant to folks doing in-house marketing, as well as interactive agencies and web design firms. Of course, we tossed a few curve balls in a well on the history of computers and other fun stuff.
Next week we’ll start adding names to each resource so you can see which Synotacker is suggesting each article.
When putting together a marketing plan, ask yourself 1) How well do you really know your target client group? d) Do you have a clear and compelling message that sets you apart from competitors? 3) Are you putting your best foot forward online? Three Questions for Marketing Plan Success, Hinge Marketing, 1.16.2012
Almost everyone gives presentations, whether informal discussions about website design or a large interactive agency pitching a new digital marketing brand. This article covers some presentation suggestions inspired by Garr Reynolds’ Presentation Zen and his general philosophical approach to presentations. We use these suggested techniques in presentations during the web design process as well as during educational sessions.
At Synotac, we explored these ideas during a Lunch + Learn on January 10.
When planning for a presentation, we can easily get distracted by providing too much information, creating overly dense slides that distract from our presentation, or talking for an “impressive” amount of time. » Read more: Presentation Zen: Best Practices for Presentations
An assortment of articles that we have found useful at Synotac this week for web design, video, time management, and more.
Video
YouTube is revamping to be based around shows and channels (more like a competitor to Hulu or Netflix) to keep visitors on YouTube for longer than a few minutes: Streaming Dreams, The New Yorker, 1.16.2012
Video streaming (Ustream specifically, which we’re using for Lunch + Learns!) can promote democracy but also can identify protesters and people behind the camera (some organizations are working on technology to make the footage / faces anonymous): Visibility before all, The Economist, 1.14.2012
We love our web design and marketing articles! This week is yet another great group of articles which remind us why we love being a digital marketing agency: learning!