This week we have a doozy of a collection of web resources being shared at the Synotac offices! These are primarily resources around digital marketing, and are relevant to folks doing in-house marketing, as well as interactive agencies and web design firms. Of course, we tossed a few curve balls in a well on the history of computers and other fun stuff.
Next week we’ll start adding names to each resource so you can see which Synotacker is suggesting each article.
Mobile
Ideas for information architecture and CSS structure for tablet and handheld devices: WebVisions New York: Progressive Enhancement and How Sci-Fi Created Better Interfaces, Core77, 1.19.2012
Augmented Reality
QR Codes to provide quick links to online next arrival information are going up on Trimet stops: QR Codes coming to stops and station, Trimet Blog, 1.19.2012
Wearable electronics: FLORA from adafruit
Kickstarter project for scent notifications: Olly: The web connected smelly robot
Email Marketing
73% of all B2B leads are not sales-ready, but only 35% of B2B marketers have established lead nurturing campaigns. Research has shown that lead nurturing lifts ROI by 35%. The importance of lead nurturing in the complex B2B sale, Marketing Sherpa Blog, 1.19.2012
Registration during a purchase, webinar registration and website registration pages are the most effective ways to grow your list. Email Research: Top 3 tactics to grow your list, Marketing Sherpa Blog, 1.17.2012
Persuasion & Copywriting
Pitfalls to avoid when putting calls-to-action on webpages, from clutter to button location to overestimating the visitor’s next step: http://www.1stwebdesigner.com/design/worst-call-to-action-examples/
Why we end up writing our marketing copy like a distracted teenager and how to fix it: Understanding Plots and Subplots when Writing Salesletters, Psychotactics Blog, 1/23/2012
How to survey your customers and learn what their true pains are. 5-step email survey process leads to 600% revenue growth, MarketingSherpa, 1/24/2012
When putting together a marketing plan, ask yourself 1) How well do you really know your target client group? d) Do you have a clear and compelling message that sets you apart from competitors? 3) Are you putting your best foot forward online? Three Questions for Marketing Plan Success, Hinge Marketing, 1.16.2012
Design
Designs that move beyond a standard box layout, mostly using WordPress (one cheats and uses Flash): 10 WordPress Designs That Surprise, Delight, and Think Outside of the “Box”, The Daily Egg, 1.20.2012
Infographics
Two more examples of trendy yet effective infographics:
http://frugaldad.com/patents/
http://www.commonrootscafe.com/2011-the-year-in-numbers.html
Search Engines
Google is starting to penalize sites with lots of ads above the fold to continue to improve visitor experience. Pages With Too Many Ads “Above the Fold” Now Penalized By Google’s “Page Layout” Algorithm, Search Engine Land, 1.19.2010
Humor, History, and Technology