We have been experimenting more and more with ways to work videos into our designs. Several studies have shown that video can greatly increase the conversion rate for visitors to your websites. It helps to engage your visitors who are more visually oriented and do not process information as easily from large chunks of text, and it also lets you engage your audience with two of my favorite topics: right brain thinking and visual learning.
Below is our first attempt, inspired by the excellent book “The Back of a Napkin,” by Dan Roam. In this short video we tackle the topic of coming up with a solid internet marketing strategy, which is often made far too complex and obscure for a normal person to grasp. While the details may be complex, you only need to master the basics and hold your web design and internet marketing vendors accountable to achieve success. The web design industry has a (deservedly) terrible reputation for trying to obfuscate basic business objectives with a bunch of jargon and tech-speak. Basically, it all comes down to a good slice of pie…
Making Money on your Website – Easy as Pie from Cameron Madill on Vimeo.