Synotac Project Process

Our Portland web design firm implements a systematic approach to developing custom websites. This approach involves taking a project from concept to launch through six stages: discover, define, design, develop, launch and improve.

Discover Step 1

Step 1: Discover

We start by learning everything we can about your firm, your ideal clients, and your objectives so that we can better define what success looks like to you. Deliverables may include usability testing and analysis for the current site, a competitor websites analysis, and baseline web analytics.

Define Step 2

Step 2: Define

We next define the project to create a comprehensive plan for achieving your goals for your project. Our deliverables may include site architecture, wireframes, content strategy, organic SEO strategy and user personas of your visitors.

Design Step 3

Step 3: Design

We work with you to create a visually compelling design that integrates and enhances your brand online while attracting visitors to engage more deeply with you through your site. We will present mood boards, initial designs and final designs, gathering feedback at each step.

Develop Step 4

Step 4: Develop

Now we integrate all of the different components - site architecture, custom functionality, content manager, copy, online marketing strategy and design - and create your finished site. We will also train you on how to use your content manager to empower you to control the content on your site.

Deploy Step 5

Step 5: Deploy

Last we thoroughly test your new site for user experience, technical issues and copy errors and launch it onto the world wide web. All of our work is covered by warranty for 30 days from launch, and we will meet with you to plan for ongoing improvements and analysis of your site.

Improve Step 6

Step 6: Improve

We will meet with you on a quarterly or semi-annual basis to improve your site's performance. Deliverables may include analysis & recommendations of analytics and visitor surveys, user testing & recommendations, and a review of recent innovations for the web by your creative team.